Wells Fargo World Cup: AMERICA FOR MEXICO!
We invited Americans to make Mexico their “other” team and used former USMNT Captain, Landon Donovan, to rally US fans into putting their differences aside and come together to support Mexico. The act sparked a massive cultural conversation that resulted in Wells Fargo becoming the third most talked about brand during the first week of the global tournament.
Captain AMerica!
Production lead on illustration & 2D animation of custom GIFs, as well as ‘post’ of custom GIF content.
Post-Production of GIPHY promo content: OLV, IG Stories, Snap video ads & FB/IG posts.
World Cup GameDay War-Room Lead: content dev, run of show, moderation planning, in-game pre-planned & real-time post-production.
CUSTOM GIF CONTENT FOR EVERY WORLD CUP MOMENT
From live-action capture to 2D illustration/animation, for our partnership with the Mexican National Team, we produced engaging GIF content for each and every potential WC scenario. We also ran a live war-room with clients and a full agency team to respond and post quickly and efficiently, in both English & Spanish.
We saw incredible results and exceeded client and partner expectations with our top three GIFS trending on GIPHY over the first week of the tournament.
Sliding Marco
Caballero Azteca
Nervous Landon
CAMPAIGN SnapShot & Results
From The New York Times to The Wall Street Journal and The Washington Post, everyone had something to say. We drove over 150 million views on GIPHY and became the 3rd most talked about brand on Twitter — the only brand that was not an official sponsor of the World Cup.
CAMPAIGN CASE STUDY
PRESS
Sports Illustrated “Landon Donovan Explains His Thinking Behind Mexico World Cup Ad”
Washington Post “I’m with Landon Donovan. I’m rooting for Mexico at the World Cup”
The New York Times "Viva Mexico, America’s Team"
The Wall Street Journal "The Question Dividing U.S. Soccer Fans: Is It OK to Root for Mexico?"
ESPN "Landon Donovan clarifies 'Vamos Mexico' World Cup ads after criticism"
Dayton Daily News Three reasons to follow Landon Donovan’s lead and support Mexico