Advertising

MEDIA.MONKS | Chicago, IL | Executive Producer | October 2022 - Present

  • EP on Maker's Mark, LIV Golf, Reddit, Cummins, P&G, Hornitos, Sephora, Marriott, Lenovo, Shure, BJ's Restaurant & Mondelez.

FREELANCE SENIOR INTEGRATED PRODUCER | Chicago, IL | May 2022 - October 2022

  • Producer on Meta for BBDO.

ENERGY BBDO | Chicago, IL | Senior Producer | Meta, Wrigley, Bayer, SC Johnson, Brown-Forman, Kerrygold, American Egg Board | April 2020 – May 2022 

  • Function as cross-disciplinary leader; from creative technologist and concepting partner, to strategic thinker on a brand, communications, and media strategy/partner level.

  • Producer of large-scale global productions of $5M+ annually (broadcast, digital, social, animation), w/thoughtful considerations from a localization perspective that allows us to deliver work that can scale and be re-purposed in all markets.

  • Thought leader in piloting new ways of working internally, as well as w/clients, to execute on client initiatives in unique and data driven forms.

  • Lead internal innovation team, strategically putting forth experiential prototypes, as well as evangelizing alternative ad mediums to drive client marketing goals.

  • Designated producer for new product launches, collaborating w/agency & client on the best approach for delivering break-through and engaging content to their target consumer base.

BBDO SF | San Francisco, CA | Senior Interactive Producer | Wells Fargo, Mattel, Mars, HP, Golden State Warriors, Facebook, WhatsApp | Nov 2016 – April 2020 

  • Experienced in full scale brand launch executions, interactive campaign productions, as well as producing ‘social first’ campaigns

    involving the following end deliverables: LTF exploration, UX, content strategy, digital design, site production, digital & social

    video/gifs/banners/emails/post-production, photography & VO/Radio.

  • Responsible for evangelism throughout the SF/Bay Area, developing production scopes for a wide array of advertising

    mediums, resourcing digital/interactive freelancers, creating department wide process & templates (partnership proposals,

    production partner bids, digital execution pitch decks, status documents, in-house studio management).

  • Oversaw & mentored a team of two interactive producers.

ORGANIC | San Francisco, CA | Senior Digital Producer | Wells Fargo | May 2015 – Nov 2016

  • Managed a large-scale $3.5M+ annual retainer including budgets, burn rates and resourcing across many concurrent work

    streams, resulting in strong profit margins.

  • Led production of award-winning digital experiences and campaigns from concept to development across multiple lines of

    business and channels (interactive sites, apps, digital video, landing pages, digital ad units, digital radio and email).

  • Collaborated closely with clients and partner agencies, owning communications and timelines, to develop cross-channel

    campaigns and experiences that help achieve business goals and deliver meaningful results.

  • Developed production estimates, SOWs, change orders, onboarding documents & implementation of new processes to increase

    efficiency and effectiveness of the agency.

MRY | New York, NY | Digital/Social Project Manager | Visa, Neutrogena, StubHub, May 2014 – May 2015

  • Managed a $3M+ annual retainer with healthy margins, successfully scoping an additional $1M in agency fees.

  • Developed & executed large-scale digital executions, responsible for schedules, budgets, and resources.

  • Created project documentation including staffing plans, scopes of work, project plans, status reports, and change orders.

  • Led a team of 16+, including four (4) Art/Copy teams, to deliver a wide array of digital initiatives including video production,

  • photo shoots, online marketing campaigns (banners, social posts, landing pages), social marketing, content strategy & analytics.

AWARDS

Cannes Lions PR Shortlist Award Winner

  • Use of Celebrity, Influencers & Key Opinion Leaders – 1x

Clio Shortlist Award Winner

  • Social Media (direct) – 1x

Sports Clio Award Winner

  • Silver – 2x | Bronze – 1x

FWA Award Winner

  • Site of the Day – 2x

Adobe’s the Cutting Edge Award Winner

  • Project of the Week – 1x

Awwwards Award Winner

  • Honorable Mention – 2x

SCHOOL

GENERAL ASSEMBLY | San Francisco, CA | 2016

  • Visual Design Certification

NEW YORK UNIVERSITY | New York, NY | 2011

  • Bachelor of Arts in Economics, Minor in Business Studies

CLIENTS