Advertising

.MONKS | Chicago, IL | Executive Producer | Maker's Mark, LIV Golf, Zillow, Cummins, P&G, Hornitos, Sephora, Marriott, Lenovo, Shure, Mondelez | October 2022 - Present

  • Developed and employed production strategies that guide internal and external team members to hone creative ideas that are achievable and executable through creative sandboxes and tiered approaches.

  • Identified growth avenues for client partners through ‘Plus One’ opportunities, as well as led client communication for new production offerings within the global monks network via Ai workflows and non-traditional content approaches.

  • Consulted with clients on go-to-market strategies, as well as reviewed proposals, audience segments, KPIs and strategic objectives to confirm alignment prior to formal kickoffs.

  • Guided producers through the entirety of the production process (Pre-Bid, Treatment, Award, Pre-Production, Post, Ship).

  • Assessed project requirements and assigned appropriate production support based on project expectations to ensure the correct talent is booked, as well as offering producers growth opportunities to further their development.

  • Oversaw global resources across numerous time zones allowing for production to extend beyond standard working hours resulting in succinct timelines, as well as budget efficiencies.

  • Managed four producer direct reports. Conducted bi-annual growth plans and employee reviews with 100% talent retention. 

  • Successfully advocated for promotion of Senior Producer to Executive Producer, as well as transitioned producers to appropriate departments that better fit their skill set.

  • Key point of contact for production consultants, as well as procurement partners to ensure all approvals are properly secured.

  • Production lead on 10+ retained clients, in addition to project based work, ranging from $150k to $1M+ full scale projects such as on-site activations, immersive web experiences and live action productions.

  • Met and consistently exceeded net revenue targets on productions by evaluating holistic production and staffing approaches, ensuring alignment with client and internal expectations.

  • Versed in Ai content production workflows and capabilities such as generative imagery, digital twining, voice over, animation and audience insights (Adobe Model3, Runway, MidJourney, ElevenLabs, Persona, ComfyUI).

FREELANCE SENIOR INTEGRATED PRODUCER | Chicago, IL | May 2022 - October 2022

  • Led global agency and client cross-functional teams for product launch of the Meta Portal.

  • Conducted full lifecycle production including external bidding, pre-production, live action production, post production as well as key POC for trafficking and media teams resulting in timely shipment of campaign deliverables.

  • Negotiated with talent representation and client partners to ensure projects were fair and equitable, as well as aligned to guidelines.

ENERGY BBDO | Chicago, IL | Senior Producer | Meta, Wrigley, Bayer, SC Johnson, Brown-Forman, Kerrygold, American Egg Board | April 2020 – May 2022 

  • Straddled role of producer, creative technologist and concepting partner, to strategic resource for communications and media strategy; ensuring a strong foundation for an achievable and impactful production

  • Managed large-scale global productions of $5M+ annually (broadcast, digital, social, animation), with thoughtful considerations from a localization perspective that allows us to deliver work that can scale and be re-purposed in all markets. 

  • Piloted new ways of working internally, as well as with clients, to execute on client initiatives in unique and data driven forms.

  • Led internal innovation team, strategically putting forth experiential prototypes, as well as evangelizing alternative ad mediums to drive client marketing goals.

BBDO SF | San Francisco, CA | Senior Interactive Producer | Wells Fargo, Mattel, Mars, HP, Golden State Warriors, Facebook, WhatsApp | Nov 2016 – April 2020 

  • Led full scale brand launch executions, interactive campaigns, as well as produced ‘social first’ campaigns involving: LTF exploration, UX, content strategy, digital design, site production, digital & social video/gifs/banners/emails/post-production, photography & VO/Radio.

  • Developed production scopes for a wide array of advertising mediums, secured freelancers, created department wide process & templates (partnership proposals, production partner bids, digital execution pitch decks, status documents, in-house studio management).

  • Managed two interactive producer direct reports. Responsible for quarterly development assessments, as well as annual performance reviews and goal setting evaluations.

ORGANIC | San Francisco, CA | Senior Digital Producer | Wells Fargo | May 2015 – Nov 2016

  • Managed a $3.5M+ retainer including burn rates and resourcing across numerous work streams, resulting in strong margins.

  • Led production of award-winning digital experiences and campaigns from concept to development across multiple lines of business and channels (interactive sites, apps, digital video, landing pages, rich ad units, radio, and email).

  • Collaborated closely with clients and partner agencies, owning communications and timelines, to develop cross-channel campaigns and experiences that help achieve business goals and deliver meaningful results.

MRY | New York, NY | Digital/Social Project Manager | Visa, Neutrogena, StubHub, May 2014 – May 2015

  • Managed a $3M+ annual retainer with healthy margins, successfully scoping an additional $1M in agency fees.

  • Developed & executed large-scale digital executions, as well as responsible for schedules, budgets, and resourcing.

  • Produced a wide array of ad mediums including video, photography, social & analytical insights.

AWARDS

Cannes Lions PR Shortlist Award Winner

  • Use of Celebrity, Influencers & Key Opinion Leaders – 1x

Clio Shortlist Award Winner

  • Social Media (direct) – 1x

Sports Clio Award Winner

  • Silver – 2x | Bronze – 1x

FWA Award Winner

  • Site of the Day – 2x

Adobe’s the Cutting Edge Award Winner

  • Project of the Week – 1x

Awwwards Award Winner

  • Honorable Mention – 2x

SCHOOL

GENERAL ASSEMBLY | San Francisco, CA | 2016

  • Visual Design Certification

NEW YORK UNIVERSITY | New York, NY | 2011

  • Bachelor of Arts in Economics, Minor in Business Studies

SKILLS

  • Integrated Production

  • Strategic Brand Marketing

  • Budget Management and Cost Optimization

  • Cross-Functional Team Leadership

  • Digital and Social Media Strategy

  • Vendor and Client Relationship Management

  • Negotiation and Contracting

  • AI Content Production: Adobe Model3, Runway, MidJourney, ElevenLabs

  • Creative Platforms: Adobe Creative Suite, Figma, Sketch

  • Planning Platforms: Monday.com, Jira, Miro, Asana, Google Suite, Microsoft Suite

CLIENTS