WELLS FARGO: holiday magic
This holiday season, we decided we would bring snow to those who may not be in the ideal location with joyful subzero temperatures. So, how did we go about bringing this idea to fruition? Simple; we developed an experience that turned any google maps location into a WebGL based winter wonderland, allowing users to frame, add 3D stickers, stumble upon easter eggs and share their winterized holiday cards with friends & loved ones.
THis Holiday Was Straight Magic…
Production lead of campaign strategy, ideation, UX, motion, design, character dev, formal tech development and experience launch.
Design Awards Won in 2016: Adobe's The Cutting Edge Project of the Week, FWA Site of the Day (Christmas Day) & Awwwards Honorable Mention.
Written about in AdAge & American Banker.
Experience the Magic — Here.
CAMPAIGN SNAPSHOT
In the month of December, and with little to no paid media support, the Holiday Magic campaign generated over 55,000 unique holiday cards, and drove over 273,000 visitors to the winder wonder land experience.
