CUMMINS | POWER ONWARD | BRAND FILM

Utilizing existing Cummins footage, as well as stock, Monks produced an engaging Brand film for Cummins, further embracing their company ethos of ‘Powering Onward’. Leveraging an array of Ai tools and platforms (MidJourney, RunWay, ElevenLabs), Monks was able to enhance the existing footage and push it to a place that drew in the viewer. From bespoke visuals and nuanced transitions between scenes, our Ai artist delivered a piece of film worth of the title.

CREDITS:

Creative Agency: Monks

• CD: Trevor Dawson

• ACD: Mark Daws & Rob Esmundo

• Senior Producer: Ben Mitchell

• Executive Producer: Sean Dunleavy

• Acct Lead: Dareen Nour Al Deen

Production Company: Monks

• Executive Post Producer: Monica Tyson

• Director: Ergin Kuke