Maker’s Mark | Cellar aged | AGED IS A CONSTRUCT

Monks partered with Mark’s Mark to launch the Cellar Aged Whisky product, through a campaign focused on the time, effort and agging process that goes in to every bottle of Cellar Aged whisky. We partned with three unqiue influencers ranging from ultra marathon runners and fisherman, to sandwhich kings. Through a tactical digital and social campaign we drove an incredible number of views and brand affinity went through the roof!

Cellar Aged | Manifesto Video

david kilgore | ultra marathon runner

maddie brenneman | FLY fishing

owen han | sandwich king

CREDITS:

Production Company: Monks

Creative Agency: Monks

• CD: John Figlesthaler

• ACD: Maria Jose Menendez

• ACD: Lindsay Kelly

• AD: Pamela Castelán

• Senior Producer: Kolter Ridge

• Live Action Executive Producer: Boudewijn Brouwer

• Executive Producer: Sean Dunleavy

• Senior Strategist: Kevin McMichael

• Senior Business Affairs Manager: Jane Meeuws

• Group Account Director: Russ Cohn

• Account Director: Jenny Natelson

Post Production: Monks

• Post Producer: Omar Haq

• Executive Post Producer: Monica Tyson

• Editor/Animator: Miguel Abreu

• Sound Desingner: Francisco Tomas Nobile

• Colorist: Marina Sol Frigerio

• Lead Retoucher: Natalia Alvarez Vigil & Sergio Alturo Ortiz