EXTRA GUM | GET YOUR DING BACK

Go on an adventure, chew gum and regain the skill you need to be human again in 2021.

Lockdown orders are being lifted. Vaccines are being distributed. The day we’ve been waiting for is nearly here: our re-emergence!

Every day, more people around the world are stepping out of their homes, back into the world and now it’s your turn. Like a baby fawn, eyes blinking in the morning sunlight, legs wobbling under the weight of your quarantine 15, you must find your footing once again as you set out into the brand new (but actually old) world.

This open-world adventure filled with fun characters and challenging mini-games gives you the experience of what it’s like to re-enter the world after a year-long stay inside

The Drum’s ‘Ad of the Day’ - check out the article, here, as well as the write up in Ad Age, here!

Experience it for yourself at getyourdingback.com.

CREDITS:

Creative Agency: ENERGY BBDO

• Senior Producer: Sean Dunleavy

• Executive Producer: Jeff Davis

• Creative Directors: Colin O’Toole & Hansel Quintela

• Tech Lead: Robert Diel

Production Company: Psyop

• Director: Alexi Bochenek