Kerrygold | The Magical Pantry

Kerrygold launched a one-of-a-kind experience that brings delicious recipes to life through fable-like stories. The Magical Pantry helps families cook together through an innovative digital platform that integrates recipes seamlessly into children’s stories so kids can learn and practice cooking skills every time they read. Dive in, HERE!

Exciting News! We are very proud for winning the FWA Site of the Day (11/9/22), as well as the Awwwards Honorable Mention (11/18/22)!

The Magical Pantry, designed for both desktop and mobile, lets young families fully customize a character, pick from almost 40 recipes, and select one of four unique fables to read and enjoy. Their character is then incorporated right into the pages of the story – where hundreds of combinations of recipes and stories magically come to life.

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We brought together a team of 15 DE&I champions from different backgrounds to contribute from their points of view. The recipes were crafted by The Dynamite Shop, an interactive cooking school that specializes in creating kid-friendly recipes, and stories were consulted by Ireland’s award-winning children’s writer Vicky McFarland. Recipes, characters, and stories were illustrated by multidisciplinary artist & illustrator Dan Gartman, and the entire experience was brought to life by the global interactive design studio, makemepulse.

Read our press coverage on the Little Black Book & Mediapost.