GOODNESSKNOWS: REBRAND
Mars Food came to BBDO SF ready to re-launch an incredible brand that embraces it’s pithy and sarcastic tone. Not only did we revamp all digital brand elements — from the website to every social platform — but we also took the streets of New Orleans by storm with a ‘man on the street’ shoot that reinforced the brand’s promise that goodnessKNOWS ‘knows’.
Try a little goodness
Production lead for site architecture, UX, look & feel exploration, motion, design, content development, QA, tech development & site launch.
View the website — Here.
VIsual Design / Look & Feel EXPLORATION
Our team ended up reinforcing the core flavor colors throughout the website, and carried the brush stroke accents across each and every page. The key, natural ingredients, were always set to the hero for goodnessKNOWS, so we made sure they shined bright by holding a formal ingredients shoot to enhance the already incredible flavor combinations.
