DUNKIN: 2018 AOR WINNING PITCH
Dunkin Donuts came to us looking to shake things up and re-engage consumers like they had years ago. Of course we at BBDO jumped at the opportunity to work with such an iconic brand that resonates with so many. So, how did we go about ensuring we had the best and brightest on the project? We jointly pitched the work from both coasts. BBDO NY & BBDO SF came together and showed the strength of our network. In the end, Dunkin saw that we put our client’s objectives above all else which results in ‘work’ the resonates.
America Runs on Dunkin’
My role on the pitch team was three-fold; as a creative partner, creative technologist towards cutting edge ideas, as well as strategic partner bringing a unique perspective having worked for Dunkin in my youth.
Pitch IDEAS LIKE NO OTHER
I was given the opportunity to flex my creative muscle and in the end brought three ideas to the table, two of which made it into the final pitch deck. Reinforcing the ‘D’ visual and localization efforts, I presented the idea of OOH that resonated with key markets for the Dunkin brand. First — Chicago; taking over the ‘L’ train and turning them into ‘D’ trains — specifically the train lines that aligned to our brand palette. Second, was a calendar reminder concept that not only would alert you when it was time for that afternoon pick-me-up, but also blocked that time off on your calendar to ensure you were able to get your afternoon cup of joe.
Creative Approach: look & Feel | Mood Boards
What you see below is the visual treatment and creative approach that helped BBDO, as an agency network, win one of the most well-known brands on the planet: Dunkin Donuts.
