CRAVE: BRAND LAUNCH

Mars Pet Food came to BBDOSF looking to launch a brand new pet food, and well, we did just that. From brand identity, to look & feel exploration, to digital design, content development and site launch, we did it all — soup to nuts. Our clients could not have been happier in the end, breaking into the highly competitive pet food market with a product that embraced the ancestral wolf & lynx roots of dogs & cats.

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Production lead for site architecture, UX, look & feel exploration, motion, design, content development, QA, tech development & site launch.
View the Website — *Here*.

Visual Design: Desktop & Mobile

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Look & Feel | Mood Board Exploration

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CREDITS:

Creative Agency: BBDO SF