ALEVE | ALEVE X & APG PRODUCT LAUNCH + Base (TV, OLV & SOCIAL)

For the launch for the Aleve X and APG Products, we approached the production with two separate shoots to allow our team to capture the product capabilities, as well as delivery on our clients key strategic objectives. We shot in Toronto, as well as Eastern Europe with two incredibly talented directors and production companies

AleveX | Deep Blue

AleveX | Kayak

Aleve | Surprise

APG | Gift

APG | Low Rider

Aleve | Sand

AleveX | Deep Blue

Aleve | Surprise

APG | Low Rider

CREDITS:

Creative Agency: ENERGY BBDO

Creative Directors: Jon Leachman & Dan McCormack
Senior Producer: Sean Dunleavy
Executive Producer: Jeff Davis
Acct Lead: Jessie Levy

Production Company | Aleve X: Mutt

Director: Gerard de Thame
EP: Shannon Lords-Houghton
Line Producer: Fabyan Daw

Production Company | Aleve X & APG: Other People

Director/DP: Andy Ferriera
Line Producer: Lindsey Rebeiro

Post Production | Aleve X: ENERGY BBDO/Flare

Post Production | Aleve X & APG: Other People